Colorado Ads Use Sex And Alcohol To Sell Health Insurance

This controversial ad riffing off the legendary got milk? campaign is one of several marketing health insurance to young people in Colorado.Enlarge image i

This controversial ad riffing off the legendary “got milk?” campaign is one of several marketing health insurance to young people in Colorado.


Thanks Obamacare campaign

This controversial ad riffing off the legendary got milk? campaign is one of several marketing health insurance to young people in Colorado.

This controversial ad riffing off the legendary “got milk?” campaign is one of several marketing health insurance to young people in Colorado.

Thanks Obamacare campaign

Try this on for size: The Affordable Care Act is good for young adults because it’ll save them money on health care, leaving them more to spend on liquor and birth control.

That’s one way to interpret the message from a provocative new ad campaign in Colorado. Not everyone is thrilled with it.

During a federal hearing in October, Colorado Republican Rep. Cory Gardner showed Health and Human Services Secretary Kathleen Sebelius one of the ads.

Gardner asked, “Do you agree with this kind of advertising for Obamacare?”

Sebelius responded that she couldn’t see it.

“It’s a college student doing a keg stand,” Gardner replied. “That’s a

Article source: http://www.npr.org/blogs/health/2013/11/24/246590664/colorado-ads-use-sex-and-alcohol-to-sell-health-insurance?ft=1&f=131849999

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