The Healthy, Not The Young, May Determine Health Law’s Fate

Aisha Tyler, seen hosting the 2013 Young Hollywood Awards, has been recruited to promote the Affordable Care Act among young people.i i

hide captionAisha Tyler, seen hosting the 2013 Young Hollywood Awards, has been recruited to promote the Affordable Care Act among young people.


Danny Moloshok/Invision/AP

Aisha Tyler, seen hosting the 2013 Young Hollywood Awards, has been recruited to promote the Affordable Care Act among young people.

Aisha Tyler, seen hosting the 2013 Young Hollywood Awards, has been recruited to promote the Affordable Care Act among young people.

Danny Moloshok/Invision/AP

Now that the problems with the balky HealthCare.gov website are largely fixed, the Obama administration is finally feeling comfortable enough to launch some of the outreach it planned for last fall.

Its top target: young adults, specifically those between 18 and 35.

Actress and comedian Aisha Tyler and former Los Angeles Laker Magic Johnson are among the celebrity spokesmen. Both have released videos (one funnier than the other). The administration plans to air ads during the upcoming Winter Olympics and March Madness college basketball tournament.

The theory has been that without young and healthy people in the insurance pools, premiums will spiral upward in future years. But people have started to

Article source: http://www.npr.org/blogs/health/2014/01/24/265755003/the-healthy-not-the-young-may-determine-health-laws-fate?ft=1&f=131849999

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